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Application/case studies : analytics applied.

Eric Bradlow, Professor of Marketing and Statistics at Wharton, discusses eight case studies that highlight applications of technology, advanced management, and marketing research.

Bibliographic Details
Other Authors: Bradlow, Eric (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: [Place of publication not identified] : Wharton, 2016.
Series:Customer Analytics ; 32.
Subjects:
Data mining.
Consumption (Economics)
Marketing > Data processing.
Exploration de données (Informatique)
Marketing > Informatique.
Data mining
Marketing > Data processing
Online Access:Connect to this streaming video
Description
Summary:Eric Bradlow, Professor of Marketing and Statistics at Wharton, discusses eight case studies that highlight applications of technology, advanced management, and marketing research.
Physical Description:1 online resource (1 video file (00:18:23)) : sound, colour.
ISBN:9781529729337
1529729335