Application/case studies : analytics applied.

Eric Bradlow, Professor of Marketing and Statistics at Wharton, discusses eight case studies that highlight applications of technology, advanced management, and marketing research.

Bibliographic Details

Other Authors:	Bradlow, Eric (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 32.
Subjects:	Data mining. Consumption (Economics) Marketing > Data processing. Exploration de données (Informatique) Marketing > Informatique. Data mining Marketing > Data processing
Online Access:	Connect to this streaming video