Behind the screens : Hollywood goes hypercommercial.

Product placement is seen everywhere in TV shows and movies. This documentary takes you into the world of product placement. Learn about the major companies behind the movies and how they make the big bucks beyond just the movie. The viewer will learn the importance of cross-promotions, merchandisin...

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Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Northampton, Massachusetts : Media Education Foundation, [2015]
Subjects:	Product placement in mass media. Placement de produits dans les médias. Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video