Nick Southgate : behavioral economics in advertising.
Professor and Behavioral Economics Consultant Nick Southgate explains how this field changes and challenges what advertising does. He shares information and expertise he has collected throughout his successful career in the advertising industry.
| Format: | Video |
|---|---|
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd.,
2015.
|
| Series: | SAGE video experts.
|
| Subjects: | |
| Online Access: | Connect to this streaming video |
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