Nick Southgate : behavioral economics in advertising.

Professor and Behavioral Economics Consultant Nick Southgate explains how this field changes and challenges what advertising does. He shares information and expertise he has collected throughout his successful career in the advertising industry.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd., 2015.
Series:	SAGE video experts.
Subjects:	Advertising > Psychological aspects. Consumer behavior. Publicité > Aspect psychologique. Consommateurs > Comportement. Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video