An experiential class project to show the market research process.

Qin Sun, PhD, Assistant Professor of Marketing at California State University, Northridge, discusses an experiential class project to show the market research process.

Bibliographic Details

Other Authors:	Sun, Qin (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Marketing research. Experiential learning. Marketing > Recherche. Apprentissage expérientiel.
Online Access:	Connect to this streaming video