An introduction to MANOVA & MANCOVA for marketing research.

Saurabh Bhattacharya, PhD, Lecturer in Marketing at Newcastle University, discusses the use of multivariate analysis of variance (MANOVA) and multivariate analysis of covariance (MANCOVA) for marketing research.

Bibliographic Details

Other Authors:	Bhattacharya, Saurabh (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Multivariate analysis. Marketing research. Multivariate Analysis Analyse multivariée. Marketing > Recherche.
Online Access:	Connect to this streaming video