How to prepare quantitative data for statistical analysis.

Qin Sun, PhD, Assistant Professor of Marketing at California State University, Northridge, discusses the preparation of quantitative data for statistical analysis, including an example of coding and consideration of special coding rules.

Bibliographic Details

Other Authors:	Sun, Qin (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Marketing research. Quantitative research. Marketing > Recherche. Recherche quantitative.
Online Access:	Connect to this streaming video