An introduction to research design for marketing.

Dr. Ben Siu, Lecturer in Marketing at the University of Plymouth, introduces research design for marketing, including exploratory and conclusive design types and considerations for the selection of an appropriate research design.

Bibliographic Details

Other Authors:	Siu, Ben (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Series:	An Introduction to Marketing Research ; 2.
Subjects:	Marketing research. Methodology. Consumer behavior. Marketing > Recherche. Méthodologie. Consommateurs > Comportement. methodology.
Online Access:	Connect to this streaming video