Descriptive analytics : what is descriptive analytics?.

Raghu Iyengar, Professor of Marketing at Wharton University, discusses and defines descriptive analytics for market research including, types of descriptive analytics, data collection, and market research online communities (MROC).

Bibliographic Details

Other Authors:	Iyengar, Raghu (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 2.
Subjects:	Marketing > Data processing. Marketing research. Big data. Marketing > Informatique. Marketing > Recherche. Données volumineuses.
Online Access:	Connect to this streaming video