Descriptive analytics : descriptive data collection.

Raghu Iyengar, Professor of Marketing at Wharton University, discusses active data collection using surveys, including types of questions and establishing predictive validity and reliability.

Bibliographic Details

Other Authors:	Iyengar, Raghu (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 3.
Subjects:	Marketing > Data processing. Marketing research. Big data. Marketing > Informatique. Marketing > Recherche. Données volumineuses.
Online Access:	Connect to this streaming video