Application/case studies : radically new datasets in marketing.

Eric Bradlow, a professor of marketing and statistics at Wharton University, discusses consumer tracking studies an example of a radically new data set that can be used for decision making in marketing.

Bibliographic Details

Other Authors:	Bradlow, Eric (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 30.
Subjects:	Consumption (Economics) Decision making. Marketing research. Decision Making Prise de décision. Marketing > Recherche. decision making.
Online Access:	Connect to this streaming video