Doing market research on brand identity : gay men's chorus of Washington, DC & Joy Riot.

Members of the Gay Men's Chorus of Washington, D.C. and co-founders of Joy Riot, a research marketing firm, discuss the use of marketing research in the branding and brand identity process.

Bibliographic Details

Other Authors:	Fyala, Justin (Speaker), Cipollini, Craig (Speaker), Brown, Jessica (Speaker), Armstrong, John (Speaker), Dumlao, Michael (Speaker)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Branding (Marketing) Men's choral societies > Washington (D.C.) Gay choirs > Washington (D.C.) Stratégie de marque. branding. Gay choirs. Men's choral societies. Washington (D.C.)
Online Access:	Connect to this streaming video