Researching celebrity endorsement using intercept methods & MANOVA.

Saurabh Bhattacharya, Lecturer in Marketing at the Newcastle University Business School, discusses using intercept methods and MANOVA to research celebrity, CEO, and founder product endorsement.

Bibliographic Details

Other Authors:	Bhattacharya, Saurabh (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Marketing research. Advertising > Brand name products. Marketing > Recherche. Produits de marque > Publicité.
Online Access:	Connect to this streaming video