Predictive analytics : making predictions using a data set.

Pete Fader, Professor of Marketing at Wharton, discusses making predictions using a data set, including customer cohorts, data set structure, and customer value.

Bibliographic Details

Other Authors:	Fader, Peter (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 14.
Subjects:	Regression analysis. Consumer behavior. Marketing research. Regression Analysis Analyse de régression. Consommateurs > Comportement. Marketing > Recherche.
Online Access:	Connect to this streaming video