An introduction to depth interviews for consumer behavior.

Jill Mosteller, PhD, Associate Professor of Marketing at the University of Tampa, discusses the depth interview approach used for her research on consumers and their companion animals.

Bibliographic Details

Other Authors:	Mosteller, Jill (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Social surveys. Interviewing. Discussion. Consumer behavior. Human-animal relationships. Enquêtes sociales. Entretiens. Consommateurs > Comportement. Relations homme-animal.
Online Access:	Connect to this streaming video