Descriptive analytics : descriptive data collection.

Raghu Iyengar, Professor of Marketing at Wharton University, discusses the dos, don'ts, and best practices of survey design in this fourth installment of descriptive analytics for market research.

Bibliographic Details

Other Authors:	Iyengar, Raghu (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 5.
Subjects:	Marketing > Data processing. Marketing research. Big data. Marketing > Informatique. Marketing > Recherche. Données volumineuses.
Online Access:	Connect to this streaming video