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Collecting qualitative data in marketing research.

In part 2 of a 3-part series on qualitative research methods, Jillian Farquhar, PhD, Professor of Marketing at Solent University and a research associate at the University of Pretoria, provides an overview of qualitative data collection in marketing research.

Bibliographic Details
Other Authors: Farquhar, Jillian (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Marketing > Management.
Strategic planning.
Qualitative research.
Marketing > Gestion.
Planification stratégique.
Recherche qualitative.
Online Access:Connect to this streaming video
Description
Summary:In part 2 of a 3-part series on qualitative research methods, Jillian Farquhar, PhD, Professor of Marketing at Solent University and a research associate at the University of Pretoria, provides an overview of qualitative data collection in marketing research.
Physical Description:1 online resource (1 video file (00:16:35)) : sound, colour
Bibliography:Includes bibliographical references and index.
ISBN:9781529730678
1529730678