Collecting qualitative data in marketing research.

In part 2 of a 3-part series on qualitative research methods, Jillian Farquhar, PhD, Professor of Marketing at Solent University and a research associate at the University of Pretoria, provides an overview of qualitative data collection in marketing research.

Bibliographic Details

Other Authors:	Farquhar, Jillian (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Marketing > Management. Strategic planning. Qualitative research. Marketing > Gestion. Planification stratégique. Recherche qualitative.
Online Access:	Connect to this streaming video