An introduction to research designs for studying sponsorship.

Bettina Cornwell from the University of Oregon discusses her work with sport and corporate sponsorship, which involves three buckets of research: exploratory, descriptive, and causal.

Bibliographic Details

Other Authors:	Cornwell, Bettina (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Sports sponsorship. Social surveys > Methodology. Parrainage sportif. Enquêtes sociales > Méthodologie.
Online Access:	Connect to this streaming video