Descriptive analytics : media planning.

Raghu Iyengar, Professor of Marketing at Wharton University, discusses media planning as a component of descriptive data analytics for market research, including radio and television, social media, the web, and mobile data.

Bibliographic Details

Other Authors:	Iyengar, Raghu (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2018.
Series:	Customer Analytics ; 7.
Subjects:	Data mining. Marketing research. Exploration de données (Informatique) Marketing > Recherche.
Online Access:	Connect to this streaming video