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Perceptual maps : building perceptual maps. Part 2.

Professor David Schweidel explains multi-dimensional scaling and how to use it to produce a visual for any data that yields a brand dissimilarity measure.

Bibliographic Details
Other Authors: Schweidel, David A., 1981- (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: [Place of publication not identified] : Emory University, 2017.
Series:Survey Analysis to Gain Marketing Insights ; 10.
Subjects:
Consumers' preferences.
Marketing research > Statistical methods.
Scaling (Social sciences)
Consommateurs > Préférences.
Marketing > Recherche > Méthodes statistiques.
Construction d'une échelle (Sciences sociales)
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Call Number: HF5415.32 .P47 2017
 
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HF5415.32 .P47 2017 Available