Prescriptive analytics : market structure.

Ron Berman, Assistant Professor of Marketing at Wharton, introduces and discusses how market structure variables, such as the number of consumers of a product and willingness to pay, affect optimization of profit.

Bibliographic Details

Other Authors:	Berman, Ron (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 23.
Subjects:	Marketing research. Consumer behavior. Revenue. Marketing > Recherche. Consommateurs > Comportement. Revenus de l'État.
Online Access:	Connect to this streaming video