Implementing factor analysis : Using factor analysis to identify underlying constructs. Part 5.

Professor David Schweidel explains how to use factor analysis to yield factor scores and determine which significant drivers have the biggest impact.

Bibliographic Details

Other Authors:	Schweidel, David A., 1981- (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Emory University, 2017.
Series:	Survey Analysis to Gain Marketing Insights ; 5.
Subjects:	Factor analysis. Market surveys. Analyse factorielle. Études de marché.
Online Access:	Connect to this streaming video