Cover Image

Using "living labs" methodology for concept testing : Conifer Research.

Co-founder and partner, Anne Schorr, as well as directors and staff at Conifer Research, discuss using a "living labs" methodology for concept testing in marketing research.

Bibliographic Details
Other Authors: Peck, Sophie (Speaker), Schorr, Anne (Speaker), McCune, Sasha (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Information society.
Marketing research > Methodology.
Société informatisée.
Marketing > Recherche > Méthodologie.
Online Access:Connect to this streaming video

Internet

Connect to this streaming video

Available Online

Holdings details from Available Online
Call Number: HM851 .U85 2020
 
Call Number Status Get It
HM851 .U85 2020 Available