Implementing factor analysis : Using factor analysis to identify underlying constructs. Part 4.

Professor David Schweidel explains factor rotations with an example utilizing marketing insight survey results. He also demonstrates how to assess the quality of fit of the survey.

Bibliographic Details

Other Authors:	Schweidel, David A., 1981- (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Emory University, 2017.
Series:	Survey Analysis to Gain Marketing Insights ; 4.
Subjects:	Factor analysis. Market surveys. Analyse factorielle. Études de marché.
Online Access:	Connect to this streaming video