Introduction to factor analysis : using factor analysis to identify underlying constructs. Part 2.

Professor David Schweidel explains the purpose of factor analysis, to group together highly correlated items, and how to retain as much data as possible while doing so.

Bibliographic Details

Other Authors:	Schweidel, David A., 1981- (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Emory University, 2017.
Series:	Survey Analysis to Gain Marketing Insights ; 2.
Subjects:	Factor analysis. Market surveys. Analyse factorielle. Études de marché.
Online Access:	Connect to this streaming video