Researching the effects of marketing outsourcing using survey methods.

Dorian Florea, Assistant Professor of Marketing at the Universidad Anáhuac Mexico, discusses his research on the effects of marketing outsourcing using survey methods.

Bibliographic Details

Other Authors:	Florea, Dorian (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Contracting out. Consumer behavior. Market surveys. Impartition. Consommateurs > Comportement. Études de marché.
Online Access:	Connect to this streaming video