An introduction to content analysis on qualitative data.

Qin Sun, PhD, Assistant Professor of Marketing at California State University, Northridge, discusses and provides an example of content analysis on qualitative data.

Bibliographic Details

Other Authors:	Sun, Qin (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Content analysis (Communication) Qualitative research. Analyse de contenu (Communication) Recherche qualitative. subject analysis.
Online Access:	Connect to this streaming video