Qualitative data analysis : getting a grip.

In part 3 of a 3-part series on qualitative research methods, Jillian Farquhar, PhD, Professor of Marketing at Solent University and a research associate at the University of Pretoria, discusses analysis of qualitative research data in marketing research.

Bibliographic Details

Other Authors:	Farquhar, Jillian (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Qualitative research. Marketing research. Recherche qualitative. Marketing > Recherche.
Online Access:	Connect to this streaming video