Curators of Sweden.

Dr. Stephan Dahl discusses the Curators of Sweden and the @Sweden Twitter account. When @Sweden was started, it was run by the Swedish tourist board and tweeted the various reasons why people should visit Sweden. Sweden decided instead each week a different citizen would have control of the account,...

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Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video case studies.
Subjects:	Marketing > Case studies. Marketing > Études de cas. Marketing. Case studies. Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video