From chaos to opportunity : why brand strategy matters more than ever.
Julia Beardwood discusses brand strategy and offers suggestions on how to make brand strategy successful. Branding has to incorporate many factors that take away the consumer's attention, such as attention deficit, media proliferation, excess of choices, and constant change. Beardwood discusses...
| Format: | Video |
|---|---|
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
|
| Series: | SAGE video forum.
|
| Subjects: | |
| Online Access: | Connect to this streaming video |
Search Result 1