From chaos to opportunity : why brand strategy matters more than ever.

Julia Beardwood discusses brand strategy and offers suggestions on how to make brand strategy successful. Branding has to incorporate many factors that take away the consumer's attention, such as attention deficit, media proliferation, excess of choices, and constant change. Beardwood discusses...

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Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video forum.
Subjects:	Branding (Marketing) Stratégie de marque. branding. Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video