Idea generation.

Professor Jelena Spanjol explains the concept of idea generation. She provides concrete examples of how idea generation can offer benefits, ranging from in-flight dining to the surgeon's table.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video shorts.
Subjects:	Marketing. Marketing marketing. Webcast Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video