Customer centricity.

Strategic management and customer centrality can be beneficial for companies if used effectively. Customer-centric companies are believed to deliver superior value and achieve strategic objectives more easily. The themes of customer centrality can be split into two domains, macro and micro, covering...

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Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	Strategic marketing ; 2.
Subjects:	Customer relations. Strategic planning. Planification stratégique. Webcast Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video