Building the family business.

Patty Erd, co-owner of The Spice House, discusses how she and her husband took a small family business and turned it into an international company. She explains marketing, growth, and customer acquisition as they relate to The Spice House.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video in practice.
Subjects:	Small business > Case studies. Small business. Webcast Case studies. Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video