Diffusion and communication of innovation.

Ronald Rice discusses the diffusion of innovation, including the stages of diffusion, the different types of adopters, and the factors that affect adoption.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd., 2015.
Series:SAGE video tutorials.
Subjects:
Online Access:Connect to this streaming video

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