Diffusion and communication of innovation.

Ronald Rice discusses the diffusion of innovation, including the stages of diffusion, the different types of adopters, and the factors that affect adoption.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd., 2015.
Series:	SAGE video tutorials.
Subjects:	Diffusion of innovations. Communication of technical information. Innovations > Diffusion. Information technique. Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video