Studying popular exhibition TripAdvisor comments using content analysis.

David Waller, PhD, senior lecturer at the University of Technology in Sydney, discusses using content analysis to research TripAdvisor comments on popular exhibitions.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Marketing research. Qualitative research. Marketing > Recherche. Recherche qualitative.
Online Access:	Connect to this streaming video