How consumers' political ideology and status-maintenance goals interact to shape their desire for luxury goods.

Jeehye Christine Kim, PhD, Hong Kong University, and David Dubois, PhD, INSEAD, discuss their research on how consumers' political ideology and status-maintenance goal interact to shape their desire for luxury goods.

Bibliographic Details

Other Authors:	Kim, Jeehye (Speaker), Dubois, David, active 2018 (Speaker)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[United States?] : American Marketing Association, 2018.
Subjects:	Consumers' preferences. Consumers > Attitudes. Luxuries > Political aspects. Consommateurs > Préférences. Consommateurs > Attitudes. Produits de luxe > Aspect politique.
Online Access:	Connect to this streaming video