Running focus groups : Truth market research.

Carol McNaughton Nicholls discusses focus group research and working in a research agency. Focus groups are a type of qualitative research in which the researcher gathers information through a directed discussion. As an example, McNaughton Nicholls looked at the terminology train companies use to an...

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Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd., 2017.
Series:	SAGE video in practice.
Subjects:	Focus groups > Case studies. Focus groups Webcast Online media. Case studies Internet videos Nonfiction television programs Internet videos. Nonfiction television programs. Vidéos sur Internet. Émissions télévisées autres que de fiction.
Online Access:	Connect to this streaming video