Cover Image

An introduction to focus groups.

Professor Rosaline Barbour explains what a focus group is and how to use one effectively. She also discusses how focus groups are designed and how the results should be used and interpreted.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd., 2017.
Subjects:
Focus groups.
Online media.
Internet videos.
Nonfiction television programs.
Vidéos sur Internet.
Émissions télévisées autres que de fiction.
Online Access:Connect to this streaming video
Description
Summary:Professor Rosaline Barbour explains what a focus group is and how to use one effectively. She also discusses how focus groups are designed and how the results should be used and interpreted.
Physical Description:1 online resource (1 video file (18 min., 17 sec.)) : sound, colour
Audience:Specialized.
ISBN:9781473964600
1473964601