An introduction to focus groups.

Professor Rosaline Barbour explains what a focus group is and how to use one effectively. She also discusses how focus groups are designed and how the results should be used and interpreted.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd., 2017.
Subjects:	Focus groups. Online media. Internet videos. Nonfiction television programs. Vidéos sur Internet. Émissions télévisées autres que de fiction.
Online Access:	Connect to this streaming video