Survey & questionnaire design : Ipsos MORI /

Tom Huskinson of Ipsos MORI and Ethan Greenwood of the Wellcome Trust Monitor explain the steps and issues in developing a market research questionnaire. The challenges include eliciting information about unfamiliar topics, navigating technology and interviewee embarrassment, and finding the right w...

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Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd., 2017.
Series:	SAGE video in practice.
Subjects:	Social surveys > Methodology. Enquêtes sociales > Méthodologie. Webcast Online media. Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video