APA (7th ed.) Citation

Avdic, S., Stewart, T., & O'Connell, P. (2019). Woo, wow, and win: How five principles of service design will shape the future of marketing. American Marketing Association.

Chicago Style (17th ed.) Citation

Avdic, Selma, Thomas Stewart, and Patricia O'Connell. Woo, Wow, and Win: How Five Principles of Service Design Will Shape the Future of Marketing. Chicago: American Marketing Association, 2019.

MLA (9th ed.) Citation

Avdic, Selma, et al. Woo, Wow, and Win: How Five Principles of Service Design Will Shape the Future of Marketing. American Marketing Association, 2019.