Woo, wow, and win : how five principles of service design will shape the future of marketing.

Thomas A. Stewart and Patricia O'Connell discuss five principles of service design, strategy, and delivery that are shaping marketing today and into the future.

Bibliographic Details

Other Authors:	Avdic, Selma (Speaker), Stewart, Thomas (Speaker), O'Connell, Patricia (Speaker)
Format:	Video
Language:	English
Language Notes:	Closed-captioned in English.
Published:	Chicago : American Marketing Association, 2019.
Subjects:	Customer services. Service industries. Marketing. Marketing Service à la clientèle. Services (Industrie) marketing.
Online Access:	Connect to this streaming video