The Kim Kardashian principle : marketing to millennials through S.E.L.F.I.E.

Jeetendr Sehdev discusses the S.E.L.F.I.E. strategy for reaching the millennial market as outlined in his book,"The Kardashian Principle."

Bibliographic Details

Other Authors:	Avdic, Selma (Speaker), Sehdev, Jeetendr (Speaker)
Format:	Video
Language:	English
Language Notes:	Closed-captioned in English.
Published:	Chicago : American Marketing Association, 2019.
Subjects:	Young adult consumers > Attitudes. Generation Y > Attitudes. Target marketing. Consumer behavior. Jeunes adultes consommateurs > Attitudes. Génération Internet > Attitudes. Cibles (Marketing) Consommateurs > Comportement.
Online Access:	Connect to this streaming video