Descriptive analytics : passive data collection.

Raghu Iyengar, Professor of Marketing at Wharton University, discusses passive data collection for market research including, point of sales or scanner data.

Bibliographic Details

Other Authors:	Iyengar, Raghu (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 6.
Subjects:	Qualitative research. Marketing > Data processing. Marketing research. Big data. Recherche qualitative. Marketing > Informatique. Marketing > Recherche. Données volumineuses.
Online Access:	Connect to this streaming video