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Prescriptive analytics : conclusion(s).

Ron Berman, Assistant Professor of Marketing at Wharton, concludes the discussion on online advertising, and sums up key takeaways for using prescriptive analytics.

Bibliographic Details
Other Authors: Berman, Ron (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: [Place of publication not identified] : Wharton, 2016.
Series:Customer Analytics ; 25.
Subjects:
Advertising.
Consumer behavior.
Marketing research.
Consommateurs > Comportement.
Marketing > Recherche.
Online Access:Connect to this streaming video
Description
Summary:Ron Berman, Assistant Professor of Marketing at Wharton, concludes the discussion on online advertising, and sums up key takeaways for using prescriptive analytics.
Physical Description:1 online resource (1 video file (00:05:12)) : sound, colour.
ISBN:9781529729269
1529729262