Prescriptive analytics : conclusion(s).

Ron Berman, Assistant Professor of Marketing at Wharton, concludes the discussion on online advertising, and sums up key takeaways for using prescriptive analytics.

Bibliographic Details

Other Authors:	Berman, Ron (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 25.
Subjects:	Advertising. Consumer behavior. Marketing research. Consommateurs > Comportement. Marketing > Recherche.
Online Access:	Connect to this streaming video